Strategy&

​PwC's Strategy& had the beginnings of a campaign platform but it was getting a little fuzzy in development, so they brought me in to help sharpen the platform and expand the work. I refined the core concept into “Strategy for the real world” in order to position Strategy& as a consultancy that bakes execution into their solutions from the start, as opposed to competitors who all too often left it as an afterthought. After the conceptual refinement, I wrote new executions that made the idea clearer, smarter, and more ownable. I also helped articulate the strategic rationale behind the platform and created a content strategy that extended the idea into provocative, intellectually engaging discussions tailored to senior business audiences. The end result was a stronger, more ownable brand platform that could flex across both campaign and content.

​