Trupo
Social posts for Trupo, the first short-term disability insurance for freelancers.
Roles: Writer, Art Director, Creative Director
Trupo
Social posts for Trupo, the first short-term disability insurance for freelancers.
Roles: Writer, Art Director, Creative Director
Trupo
Social posts for Trupo, the first short-term disability insurance for freelancers.
Roles: Writer, Art Director, Creative Director
Trupo
Social posts for Trupo, the first short-term disability insurance for freelancers.
Roles: Writer, Art Director, Creative Director
Writer/Creative Director
I've been helping brands figure out what to say and how to say it for 26 years. I love what I do and have at least another 26 years in me.
I can find solutions quickly, even on briefs that others might find excruciating. It helps that I don't believe there's any such thing as a boring brief. Whenever I hear someone complain about a "boring brief," I think of this great line of Flaubert's: "Anything becomes interesting if you look at it long enough."
I'm as much of a strategic partner as an executor because I've spent years collaborating on creative briefs with senior planners and digging into brands' core values and missions with their CEOs and founders.
My range of styles and experience is extraordinarily broad. I can write comedy for consumer brands all day, but I can also tackle complex B2B tech assignments, nuanced communications for highly regulated industries like investment banking or pharmaceuticals, and demanding briefs for tough audiences like government agencies or corporate consultancies. I love to create voices for brands when they're starting from scratch and I'm ready to adapt like a chameleon if they already have one established. I've written for every medium under the sun–not just TV and digital, but sales decks, investor decks, RFP submissions, delivery trucks, billboards, direct mail, transit posters, coffee sleeves, gas pumps, bookmarks, and even lines for socks and the bottoms of swimming pools. I can deliver any style you need–broad humor, esoteric humor, cheeky humor, folksy, introspective, authoritative, heartfelt–just give me a few thoughtfully chosen adjectives.
When I'm not creating for clients, I create for myself. I like making animated shorts and sold one series to Comedy Central. I like making street art. You may have seen some of it–one piece made headlines in 11 languages, and another was featured on Jimmy Kimmel's show.
All of this might sound improbable or come across as vainglorious, but as Dizzy Dean said, "It ain't braggin' if you really done it."
EXPERIENCE BY CATEGORY
AGRICULTURE
Great Lakes Hybrids
Bayer Crop Science
AUTOMOTIVE
Dodge
Mitsubishi
Bridgestone
CANNABIS
Green Goods (Vireo Health)
1937 (Vireo Health)
Yada Yada (Green Thumb Industries)
Beboe (Green Thumb Industries)
Smarty Plants
Petalfast
Space Coyote
Big Pete's Treats
HUGS
Jardín
Cannerald
Bhang
Swoon
CORPORATE
GardaWorld
Merck Pharmaceuticals
Johnson & Johnson
American Honda
DURABLE GOODS
Bob's Discount Furniture
Liebherr Appliances
EDUCATION
NYU Stern
Saint George's University Med School
City University of New York
Glasgow Caledonian
Ferris State
Summit Academy Charter
New York Conservatory for Dramatic Arts
ENERGY
Citgo
Hess
Georgia Natural Gas
Vivint Solar
Mercedes-Benz Energy
ChargePoint
ENTERTAINMENT
NBC Sports
NBC/Oxygen
The Cherry Lane Theatre
The Alliance Theatre
Rock of Ages
Nickelodeon
Kozmo.com
VH1
TruTV
Paramount Theme Parks
Wheel of Fortune
Jeopardy
FAST FOOD
Steak 'N' Shake
Wendy's
McDonald's
FINANCE
Bank of New York
Franklin Templeton
Capital One
ING
Prudential
PricewaterhouseCoopers
TradeStation
TD Ameritrade
TIAA
TastyTrade
EverBank
FirstBank
Keystone Bank
Michigan Education Savings Plan
Bankers Health Group
Stone Ridge Asset Management
FINTECH
Instinet
Island ECN
Forex.com
Kapitall
FinLync
Citadel Securities
FITNESS
Crunch Fitness
New York Health & Racquet Club
David Barton Gyms
8fit
BODYSIM
FOOD & BEVERAGE
Ben & Jerry's
Muuna Cottage Cheese
LaCroix
Mike's Hard Lemonade
Vitamin Water
North South Confections
GOVERNMENT
Michigan Office of Highway Safety
Michigan Department of Transportation
Michigan State Patrol
Michigan Department of Treasury
Michigan Housing Development Authority
Capital Area Transit Authority
Ingham County Health Department
GROCERY
FreshDirect
Whole Foods
Stop & Shop
BI-LO
Bruno's Finer Foods
HOSPITALS & CARE PROVIDERS
Saint Luke's Hospital
National Jewish Health
Baptist Health Systems
Memorial Sloane Kettering
Callen-Lorde Community Health Center
CVS Caremark
INSURANCE
NationsBenefits
AIG
Trupo
Physicians Health Plan
Freelancers Insurance Company
NONPROFIT
Freelancers Union
International Rescue Committee
No More Homeless Pets
Atlanta Pet Rescue
Susan G. Komen Foundation
PET CARE
Ollie Dog Food
PHARMA
Xolair (Novartis)
Epanova (AstraZeneca)
Sativex (GW Pharmaceuticals)
Epiduo Forte (Galderma)
Abilify (Otsuka/Bristol-Myers Squibb)
Viagra (Pfizer)
PUBLISHING
SmartMoney
The New Republic
Variety
SPIRITS
The Glenlivet
Moët Hennessey
Dos Hombres
Tres Comas
Grain & Barrel Spirits
Speyburn Single Malt Whisky
Shackleton Blended Whisky
Double Cross Vodka
TECH
Microsoft
Samsung
Dell
LG
Siemens
RethinkFirst
TRAVEL & TOURISM
The Plaza Hotel
Waldorf Astoria
Red Roof Inn
Embassy Suites
Hotwire
Michigan History Center
North Georgia Military Museum
WELLNESS
Durex
ClearblueEasy
Nosefrida
R3set
BalanceDiet
AGENCY EXPERIENCE
Deutsch
BBDO
Digitas
BBH
Barkley
Burrell
Publicis
DiNoto
kirshenbaum bond senecal + partners
DiMassimo Goldstein
Pace & Partners
Lewis Communications
Fitzco
Yellow Card
Amalgamated
Lewis Communications
Marina Maher Communications
A.P. Keaton
Cloudberry Creative
50,000 Feet
AWARDS
TED's Ten Ads Worth Spreading
Pictoplasma Animation Festival, Berlin
Gold Effie (2X)
Gold National ADDY (2X)
Radio-Mercury Awards
Webby
One Show
PRINT Design Annual (3x)
Lürzer’s Archive (5x)
Advertising Age, Best Ads of the Year
Adweek, Best Spots of the Year
CNN's 10 Most Effective Commercials of the Year
Communication Arts Photography Annual, Finalist
Financial Communications Society Best of Show (2x)
Credits include Copywriter, Art Director, Creative Director, Producer, Illustrator, Photographer, and Director.