Trupo
Social posts for Trupo, the first short-term disability insurance for freelancers.
Roles: Writer, Art Director, Creative Director
Trupo
Social posts for Trupo, the first short-term disability insurance for freelancers.
Roles: Writer, Art Director, Creative Director
Trupo
Social posts for Trupo, the first short-term disability insurance for freelancers.
Roles: Writer, Art Director, Creative Director
Trupo
Social posts for Trupo, the first short-term disability insurance for freelancers.
Roles: Writer, Art Director, Creative Director
I've been in advertising for a long time–and that's a good thing.
More specifically, I've been an advertising creative for 24 years, with at least 10 of those in CD roles. I'm really good at the managerial and relationship-building parts of the job because I like figuring out how to make the process work for the people engaging in it. I'm also highly skilled when it comes to developing a brand's voice, positioning, and strategy. I've also built a strong reel as a Producer and Editor. This is my CW/CD portfolio, but you can go to philgablevideo.com to see work that I wrote, produced, and edited. I've worked with budgets as low as 3k and as high as 1MM. I've worked in big agencies and small ones and have been full time in 5 different cities. I've won national awards as a Writer, Art Director, Producer, Director, and Illustrator. In addition to client presentations I've logged quite a few hours on stages in NYC as comedian, so I'm good in tough rooms. I've made a few pieces of political street art in recent years that have picked up press around the world. (Media outlets across 18 countries in 11 languages if anyone's counting.) I've written original animated shorts for Comedy Central and independently produced a few others. (Check out valeriejustice.com if you're into ribald political satire.) If you need an experienced writer/CD/producer/strategist, let's chat.
EXPERIENCE BY CATEGORY
AGRICULTURE
Great Lakes Hybrids
Bayer Crop Science
AUTOMOTIVE
Dodge
Mitsubishi
Bridgestone
CANNABIS
Green Goods (Vireo Health)
1937 (Vireo Health)
Space Coyote
Smarty Plants
Petalfast
HUGS
Big Pete's Treats
Jardín
Weed
Bhang
Swoon
Cannerald
CORPORATE
Merck Pharmaceuticals
Johnson & Johnson
American Honda
EDUCATION
NYU Stern
Saint George's University Med School
City University of New York
Glasgow Caledonian
Ferris State
Summit Academy Charter
New York Conservatory for Dramatic Arts
ENERGY
Citgo
Hess
Georgia Natural Gas
Vivint Solar
Mercedes-Benz Energy
ChargePoint
ENTERTAINMENT
NBC Sports
NBC/Oxygen
The Cherry Lane Theatre
The Alliance Theatre
Rock of Ages
Nickelodeon
Kozmo.com
VH1
TruTV
Paramount Theme Parks
Wheel of Fortune
Jeopardy
FINANCE
Capital One
ING
Prudential
PricewaterhouseCoopers
TradeStation
TD Ameritrade
TIAA
Instinet
Island ECN
TastyTrade
EverBank
FirstBank
Keystone Bank
Michigan Education Savings Plan
Bankers Health Group
Forex.com
Kapitall
FinLync
Stone Ridge Asset Management
FITNESS
Crunch Fitness
New York Health & Racquet Club
David Barton Gyms
8fit
FAST FOOD
Steak 'N' Shake
Wendy's
McDonald's
FOOD & BEVERAGE
Ben & Jerry's
Muuna Cottage Cheese
LaCroix
Mike's Hard Lemonade
Vitamin Water
North South Confections
GOVERNMENT
Michigan Office of Highway Safety
Michigan Department of Transportation
Michigan State Patrol
Michigan Department of Treasury
Michigan Housing Development Authority
Capital Area Transit Authority
Ingham County Health Department
GROCERY
FreshDirect
Whole Foods
Stop & Shop
BI-LO
Bruno's Finer Foods
HOSPITALS & CARE PROVIDERS
Saint Luke's Hospital
National Jewish Health
Baptist Health Systems
Memorial Sloane Kettering
Callen-Lorde Community Health Center
CVS Caremark
INSURANCE
AIG
Physicians Health Plan
Freelancers Insurance Company
NONPROFIT
Freelancers Union
International Rescue Committee
No More Homeless Pets
Atlanta Pet Rescue
Susan G. Komen Foundation
PHARMA
Xolair (Novartis)
Epanova (AstraZeneca)
Sativex (GW Pharmaceuticals)
Epiduo Forte (Galderma)
Abilify (Otsuka/Bristol-Myers Squibb)
Viagra (Pfizer)
PUBLISHING
SmartMoney
The New Republic
Variety
SPIRITS
The Glenlivet
Moët Hennessey
Dos Hombres
Tres Comas
Speyburn Single Malt Whisky
Shackleton Blended Whisky
Double Cross Vodka
TECH
Microsoft
Samsung
Dell
LG
Siemens
TRAVEL & TOURISM
The Plaza Hotel
Waldorf Astoria
Red Roof Inn
Embassy Suites
Hotwire
Michigan History Center
North Georgia Military Museum
WELLNESS PRODUCTS
Durex
ClearblueEasy
Nosefrida
R3set
AWARDS
• TED's Ten Ads Worth Spreading
• Pictoplasma Animation Festival, Berlin
• 2 Gold Effies
• 2 Gold National ADDYs
• 2 Radio-Mercury Awards
• Webby
• One Show
• PRINT Design Annual (3x)
• Lürzer’s Archive (5x)
• Advertising Age, Best Ads of the Year
• Adweek, Best Spots of the Year
• CNN's 10 Most Effective Commercials of the Year
• Communication Arts Photography Annual, Finalist
• Financial Communications Society Best of Show (2x)
Credits include Copywriter, Art Director, Creative Director, Producer, Illustrator, Photographer, and Director.