I’m an executive-level creative leader with 27 years of brand-building experience. I’ve spent most of my career in New York but moved back to Atlanta in 2024. For clients outside of Atlanta, I work remotely and travel as needed.

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I’m equal parts strategic partner and hands-on operator. Sometimes people call me to shape a brand from scratch, beginning with their values, voice, and positioning. Other times they call me to lead a team through the campaign development process, or to write messaging platforms, scripts, websites, or headlines myself. I work at a lot of different levels and scales.

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My leadership style is quiet confidence. I'm low-drama but maintain high standards. I deliver substance instead of theater, which is why clients and creative teams trust me. I make clear calls, set teams up to do their best thinking, and help clients find the courage to make bold choices.

I’ve done deep work in heavily regulated categories including financial services, B2B tech, and healthcare. I'm particularly adept at translating complex subject matter into simple, human language, and I've done so for Fortune 500 companies including Microsoft, Franklin Templeton, Meta, Prudential, and HCA Healthcare.

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My range of category and media experience are both extremely wide. I've worked across fintech, energy, pet care, government, cannabis, pharma, fitness, and fast food, delivering everything from TV commercials and OOH to shelf talkers and pump toppers to TikTok videos and novelty shower curtains.

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When I’m not working for clients, I’m making things for myself—animated shorts (including a series for Comedy Central), stand-up, and street art that’s garnered press in 11 languages. I've won a lot of awards in advertising too, but being featured in CNN Turkey, India Today, and Jimmy Kimmel Live was more exciting.

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