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Trupo
Social posts for Trupo, the first short-term disability insurance for freelancers.
Roles: Writer, Art Director, Creative Director
Trupo
Social posts for Trupo, the first short-term disability insurance for freelancers.
Roles: Writer, Art Director, Creative Director
Trupo
Social posts for Trupo, the first short-term disability insurance for freelancers.
Roles: Writer, Art Director, Creative Director
Trupo
Social posts for Trupo, the first short-term disability insurance for freelancers.
Roles: Writer, Art Director, Creative Director
Writer/Creative Director
Epanova: Man to Man
Epanova helps lower triglyceride levels–a problem that disproportionately affects men, so AstraZeneca wanted a campaign that spoke to specifically to men.
A lot of very expensive research confirmed a phenomenon that most of us have witnessed: men of a certain age, even when they know that they need to change their habits, will resist doing so if they feel like they're being judged or nagged by a medical professional or a significant other.
So my thought was to encourage men to consider and hopefully stick to the Epanova plan by using a relatable, straight shooter to just explain the importance of doing so in blunt, bullshit-free terms. I thought Nick Offerman would be perfect.





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