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ING

The "Your Number" campaign made retirement planning more concrete and less intimidating by introducing the simple concept that the number you need to be comfortable in retirement is unique to your situation rather than an abstract figure dictated by outside forces.

This spot addressed the need to protect the progress you make towards your particular number. I hired Norwegian duo Roenberg to direct it because I had such a great production with them during the early days of my first tour at DiMassimo Goldstein. They did a beautiful job and the spot performed well enough to win a Silver Effie Award.

Based in Atlanta.
Available anywhere.

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