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FinLync

FinLync had a powerful product but a jumble of messages. I wrote the brand strategy, messaging platform, and investor deck, turning a suitcase full of value props into a sharper, more coherent story built around harmony, simplicity, and transparency. The result was a brand that could explain a very technical ERP product in clear business terms, and a presentation strong enough to support a $40 million raise.


Investor Deck
 


Brand Guide
 


Collateral
 

Based in Atlanta.
Available anywhere.

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