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Sativex: Compassion Above All

Sativex is a cannabis-based, neuropathic pain reliever developed by GW Pharmaceuticals as an alternative to opioids. This campaign focuses on the benefit to terminally ill patients who are coping with severe pain–namely that they can be pain-free but still present during the time they have left.

 

conceptual pharmaceutical ad campaign for Sativex, written by Phil Gable
conceptual pharmaceutical ad campaign for Sativex, written by Phil Gable
conceptual pharmaceutical ad campaign for Sativex, written by Phil Gable

Based in Atlanta.
Available anywhere.

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