NYDIG: Institutional Bitcoin Management

NYDIG is the world's largest Bitcoin custodian, providing Bitcoin services, infrastructure, custom BTC-focused instruments, and compliance services to financial institutions and companies of all sizes. Their ultimate goal is not to concentrate financial power, but to make Bitcoin more accessible to everyday people. 

I was the Creative Director on the copy side of the account for 2 years. I collaborated closely with the client and wrote print ads, a ton of digital display and social, audio ads, sponsorship messages, OOH, and a lot of search ads. It was a fascinating subject to write about because it's not just about money–it's about money as technology, the role it plays in people's lives, and its relationship to society.

On the surface it was a fintech account, but it felt more like a philosophy meetup. I had a blast.