The One Show: award-winning work for the Alliance Theatre

National ADDY Awards, Gold: Crunch Fitness

WORK

Microsoft Cloud

B2B tech advertising: award-winning viral video for Microsoft B2B cloud services featuring humorous character named Tad, written by Phil Gable.

Moët Hennessy

Luxury brand advertising: social video for launch of Our Cellar, a DTC venture owned by LVMH, using cinematic visual storytelling and sparse, elegant copy. Written, produced, and edited by Phil Gable.

Ollie

Pet care social content: viral video for Ollie dog food featuring weird, low-budget animation by Phil Gable.

Smarty Plants

Cannabis advertising: integrated brand campaign for Smarty Plants, written and produced by Phil Gable.

Microsoft Global

Humorous, global launch campaign for Microsoft Private Cloud, featuring live action and high-end CGI. Written by Phil Gable.

NYDIG

B2B Financial services, DeFi advertising: smart, funny brand campaign for NYDIG, an institutional Bitcoin management firm. CD and copywriter: Phil Gable

Saint Luke's

Healthcare advertising: emotional testimonial TV campaign for Saint Luke's Hospital. Creative Director: Phil Gable.

Crunch

Fitness branding: award-winning creative ad campaigns for Crunch Fitness, written by Phil Gable.

Sativex

Pharma advertising: launch campaign for Sativex, a cannabis-based pain reliever for terminally ill patients. Written by Phil Gable.

Tank Town USA

Low-budget comedy commercials for Tank Town USA. Written and directed by Phil Gable.

Peloton

ecommerce branding: Launch campaign for Peloton. Strategist, Creative Director, Copywriter: Phil Gable

NBCUniversal

Witty social media content promoting Snapped, the longest running true crime show on TV. Written by Phil Gable.

FreshDirect

Grocery and ecommerce advertising: witty brand campaign for FreshDirect. Creative Director: Phil Gable

Alliance Theatre

Entertainment advertising: Award-winning guerrilla marketing for Atlanta's Alliance Theatre. Copywriter: Phil Gable

Citadel Securities

B2B financial services advertising: Recruiting campaign for Citadel Securities. Written by Phil Gable

TradeStation

Financial services advertising: humorous brand campaign for TradeStation. Writer/Creative Director: Phil Gable

Vivint Solar

Advertising for alternative energy: humorous brand campaign for Vivint Solar. Creative Director: Phil Gable

Epanova

Pharmaceutical advertising: Epanova campaign strategy

Freelancers Union

Humorous, headline-driven subway posters for Freelancers Union. Writer and Creative Director: Phil Gable

BODYSIM

Fitness and ecommerce advertising: High-energy social video content for BODYSIM. Writer, creative director, and producer: Phil Gable

Speyburn

Spirits advertising: Humorous print and digital ads for Speyburn Single Malt Scotch Whisky. Written by Phil Gable

Bob's Furniture

Retail advertising: Humorous TV campaign for Bob's Discount Furniture. Writer and Creative Director: Phil Gable

Meetup

Social media advertising: Animated brand anthem video for Meetup. Writer and Creative Director: Phil Gable

Dos Hombres

Brand strategy: Dos Hombres Mezcal.

Public Service

Humorous public service announcements. Creative Director and Producer: Phil Gable

Tres Comas

Spirits advertising: Ad campaign for Tres Commas Tequila, a joke brand from the show Silicon Valley that Diageo made into a real product.

Long-form

Long copy for advertisements, web pages, and blog posts, written by Phil Gable.

Radio

Radio commercials written by Phil Gable.

Comedy Central

Irreverent NSFW cartoons by Phil Gable.

Public Art

Political street art by Phil Gable.

Trupo

Social posts for Trupo, the first short-term disability insurance for freelancers.

Roles: Writer, Art Director, Creative Director

Trupo

Social posts for Trupo, the first short-term disability insurance for freelancers.

Roles: Writer, Art Director, Creative Director

Trupo

Social posts for Trupo, the first short-term disability insurance for freelancers.

Roles: Writer, Art Director, Creative Director

Trupo

Social posts for Trupo, the first short-term disability insurance for freelancers.

Roles: Writer, Art Director, Creative Director

Phil Gable

Writer/Creative Director